INTERNORGA 2025 is set to be an unmissable event for professionals across the foodservice, hospitality, and catering industries. Held annually in Hamburg, INTERNORGA is Europe's leading trade fair dedicated to the latest trends, technologies, and innovations within these sectors. Scheduled for March 7-11, 2025, INTERNORGA Hamburg 2025 promises to be a unique convergence of industry leaders, budding entrepreneurs, and forward-thinking brands from all over the globe. From sustainable dining concepts to advanced kitchen technologies, this event is expected to showcase innovations that will shape the future of the industry.

What is INTERNORGA?

First established in 1921, INTERNORGA has grown to become one of Europe's most anticipated industry events for foodservice, hospitality, and catering. Known for its impressive lineup of exhibitors and attendees, the event annually attracts tens of thousands of visitors, providing them with an invaluable networking and educational experience. INTERNORGA has maintained a reputation as a forward-thinking platform that not only addresses current industry trends but also anticipates future challenges and opportunities.

With over 1,300 exhibitors from various sectors—including kitchen equipment, food and beverages, digital services, and restaurant design—INTERNORGA offers attendees a comprehensive overview of the industry. The event also includes seminars, workshops, and presentations by leading experts, giving participants the chance to gain insights into best practices and innovative ideas.

What to Expect at INTERNORGA Hamburg 2025

As the foodservice and hospitality sectors continue to evolve, INTERNORGA 2025 is expected to reflect the latest trends and challenges, with a strong focus on sustainability, digitalization, and customer-centric solutions. Here are some of the most anticipated highlights and themes for this year's edition in Hamburg:

1. Sustainability and the Future of Dining

Sustainability is a critical focus in the foodservice industry, and INTERNORGA Hamburg 2025 is expected to showcase an array of eco-friendly solutions. As consumers become increasingly conscious of their environmental impact, the industry is responding with sustainable dining options, waste reduction initiatives, and eco-friendly packaging solutions. Exhibitors at INTERNORGA 2025 are likely to feature products and practices that address these demands, from plant-based ingredients to innovative waste management systems.

Attendees can expect to see the latest in alternative protein sources, biodegradable utensils, and sustainable packaging. By adopting these eco-friendly practices, restaurants and catering services can not only reduce their carbon footprint but also appeal to a growing base of environmentally conscious consumers.

2. Digitalization and Smart Technologies

The digital transformation of the hospitality industry has been a prominent trend, and INTERNORGA 2025 will feature the latest advancements in technology. Digitalization has enabled businesses to enhance customer experiences, streamline operations, and increase efficiency. Visitors to INTERNORGA Hamburg 2025 can explore new digital solutions ranging from reservation systems and contactless payment methods to data-driven marketing platforms.

One of the key areas of digitalization on display will be kitchen technology, where smart appliances, IoT-enabled equipment, and automated cooking devices are revolutionizing food preparation and service. These technologies help businesses save time, improve accuracy, and reduce energy consumption, making them an attractive investment for modern establishments.

3. Innovations in Kitchen Equipment and Design

INTERNORGA 2025 will also highlight the latest advancements in kitchen equipment and restaurant design. From energy-efficient ovens and multi-functional cooking devices to ergonomically designed kitchens, exhibitors are set to showcase equipment that improves both performance and efficiency. With a focus on design, INTERNORGA will also emphasize creating visually appealing yet practical spaces that enhance customer satisfaction and operational flow.

The event will offer attendees an opportunity to discover the latest in modular and flexible kitchen solutions. These systems enable foodservice providers to adapt quickly to changing trends and consumer demands, ensuring that they stay competitive in a dynamic market.

4. The Rise of Alternative Dining Concepts

The foodservice industry has witnessed a shift towards more experiential and personalized dining. INTERNORGA Hamburg 2025 is likely to feature alternative dining concepts that reflect changing consumer preferences, such as ghost kitchens, pop-up restaurants, and immersive dining experiences. These innovative concepts allow businesses to experiment with new ideas without the constraints of a traditional restaurant setup.

Ghost kitchens, in particular, have gained popularity for their cost-effectiveness and ability to meet the demand for food delivery services. INTERNORGA will provide insights into how these new business models can thrive, along with guidance on how established brands can adapt to this evolving landscape.

Key Events and Networking Opportunities at INTERNORGA 2025

Beyond the exhibits, INTERNORGA Hamburg 2025 offers an extensive lineup of networking events, seminars, and presentations designed to foster collaboration and professional growth. Some of the key events include:

  • INTERNORGA Trend Forum: This forum provides a platform for industry experts to share their insights on the latest trends shaping the industry. Topics such as sustainability, digital innovation, and customer experience are expected to take center stage, offering valuable insights for both established professionals and newcomers.

  • The Next Chef Award: INTERNORGA's prestigious cooking competition, The Next Chef Award, returns in 2025 to spotlight young culinary talents. This competition is an opportunity for emerging chefs to demonstrate their skills and gain recognition in the industry. Attendees can enjoy live demonstrations of culinary creativity and innovation.

  • Craft Spirit Lounge and Craft Beer Arena: These popular sections allow visitors to explore a diverse range of artisanal beverages. The Craft Spirit Lounge and Craft Beer Arena highlight unique, high-quality products from independent producers, providing valuable exposure for small brands and a fresh taste experience for attendees.

  • Food Truck Village: A visitor favorite, the Food Truck Village offers a glimpse into the street food culture with a variety of food trucks serving diverse and innovative dishes. It provides a practical example of how mobile dining is reshaping the foodservice industry and allows attendees to sample unique flavors from around the world.

Why Attend INTERNORGA Hamburg 2025?

Attending INTERNORGA 2025 offers numerous benefits for professionals looking to stay at the forefront of the industry. The event provides valuable insights into current and emerging trends, allowing businesses to anticipate changes and adapt to new demands. Whether you're a restaurant owner, hotel manager, or technology provider, INTERNORGA offers an unmatched opportunity to learn, network, and discover solutions that can elevate your business.

Moreover, INTERNORGA is an ideal environment for networking and collaboration. With attendees and exhibitors from various sectors and regions, the event fosters connections that can lead to new partnerships, projects, and innovations. The opportunity to see cutting-edge products, experience emerging trends, and interact with industry leaders makes INTERNORGA Hamburg 2025 an essential event for anyone serious about foodservice and hospitality.

Conclusion

As one of the leading trade fairs for the foodservice and hospitality sectors, INTERNORGA 2025 in Hamburg promises to be a transformative event. From eco-friendly solutions and smart kitchen technologies to the latest in alternative dining concepts, INTERNORGA Hamburg 2025 will showcase the future of the industry. With its unique blend of exhibits, expert-led forums, and networking events, INTERNORGA is a must-attend event for those looking to succeed in an ever-evolving market.